We are an image saturated society and so when I am asked to design or choose an image to represent an idea or a narrative, I have countless resources at my fingertips. However, the most essential resource is my own mind’s eye. I try putting myself into the viewer’s place and “reading” the image as though I didn’t design or choose it. I pay attention to where my eyes go, what emotional response is initiated, what story or thoughts come to mind or begin to connect.
And then I go away from it and come back later and pay attention again.